Tommy Hilfiger

Tommy Hilfiger Prep pop-up shop launch in Covent Garden’s East Piazza, and little did we know that it was going to be a highlight of the fashion calendar to date. Packed with celebrities – Gossip Girl’s Ed Westwick, Tommy Hilfiger himself, Comedian Jack Whitehall and the legendary Ronny Wood were decked head to toe in Tommy getting snapped by the photographers - we spent the evening sipping champagne and elderflower cocktails and nibbled on mini canapés whilst being stared at by members of the public trying to get a glimpse of the famous (slightly bizarre).

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Set in an actual American-style beach house (including a garden and white picket fence) the shop houses a limited edition Prep RTW collection as well as memorabilia such as dog leads, bandanas and croquet sets. If it is one word that is synonymous with fashion label Tommy Hilfiger it has to be ‘preppy’ and the pop-up sums it up to a T. It will only be there for the next ten days before it travels onto other major cities around the World.