Diana Vickers launches Retro

Diana Vickers launches retro Dee V clothing range

Diana Vickers has followed in Fearne Cotton and Holly Willoughby's footsteps and created a new celebrity fashion range called Dee V.


The singer, 19, has been snapped modelling the new retro line for very.co.uk, which seems to have been inspired by fashion from the 1960s.

Vickers admitted that she'd taken style tips from hit US TV show Mad Men.

She said: 'It is fun with a sophisticated twist. It’s full of unique prints and gorgeous colours.'

'It is important to me that people will look at the collection and see that it has come from me.'


The collection goes on sale this Friday with prices ranging from £20 to £99.

Items sure to be snapped up by fashion-conscious shoppers include a vintage-style bird print dress, wide leg jeans, and floral shift with pink collar.

Dan Rubel, Brand Director of online fashion site very.co.uk: 'Diana is emerging as a style icon and has bought her unique sense of style into her first ever fashion collection.

'We’re delighted to have her on board and feel she is a great addition to the celebrity designers Very.co.uk already boasts. We are confident that her collection will be a big hit with our customers.'