London Fashion Week show with Burberry

Burberry's all-star cast as Sienna, Rosie, Kanye and SamCam line the front row at Brit favourite's London Fashion Week show
By Maysa Rawi

It was London Fashion Week's hottest ticket, and the Burberry Prorsum show this afternoon didn't disappoint.

Kanye West, Rosie Huntington-Whitely, Gemma Arterton, Andy Murray, Peaches Geldof and Sienna Miller were just a few of the guests on the label's very star-studded front row.

Samantha Cameron, Sir Philip Green and Anna Wintour made up the fashion heavyweights, while celebrity stylist Rachel Zoe added a touch of Hollywood glamour.
Guests of honour: Kanye West, centre left, alongside, from left, Sienna Miller, Rosie Huntington-Whiteley, Mario Testino, Andrew Murray and Kim Sears
Fashion's power set: Samantha Cameron sat front row at the Burberry show with
British Vogue editor Alexandra Shulman (left) and British Fashion Council chairman
Harold Tillman (right)

It was an impressive line-up, even for Burberry, which is a favourite with the A-list.

And there was clearly a Burberry uniform among the fash pack in attendance. Gemma, Sienna and Rosie, as well as TV star Donna Air were all sporting the same leather trousers.

Rachel Zoe and Prince Harry's ex Florence Brudenell-Bruce, meanwhile, went for thick checked woollen coats - despite the mild autumn temperature.
Hell for leather: Gemma Arterton, Rosie Huntington-Whiteley and Sienna Miller all wore the same trousers to the star-studded London Fashion Week show
Check mate! Prince Harry's ex, model Florence Brudenell-Bruce , celebrity stylist Rachel Zoe and presenter Donna Air all wore different tartans - despite the mild autumn weather

But it seems the label was intent on creating a unforgettable collection to match.

The accessory that stole the show was the bobble cap, seen on almost every model but all the pieces were a hit.

Thick coats and chunky knits seem perhaps out of place in a summer collection, but Burberry is a Brit label and the sun rarely shines in the UK, even in summer.
First Lady of fashion: Samantha Cameron talks business with Topshop boss Sir Philip Green
Keeping it in the family: Anna Wintour with niece Ellie Wintour, and Paul Weller's children Leah and Nat

For rainy days, the trench has been given an overhaul - now in bright colours and bold prints.

The tribal theme was unexpected but provided a refreshing change.

And for those who didn't get a chance to attend the show, the collection is available to buy online now to receive next season.

Twitter users had a first look at the Spring Summer collection - before it was even unveiled at the Hyde Park show venue.
Big hitters: Tennis star Andy Murray with girlfriend Kim Sears and
music fashionista Kanye West
In the trenches: Annie Lennox's daughter Tali , supermodel Laura Bailey and heptahlon star Denise Lewis wore twists on Burberry's signature piece

Every look was shared on the social networking site, allowing followers to view the collection moments before anyone else.

Burberry CCO Christopher Bailey said: 'Twitter is instantaneous and I love the idea that streaming a show can be in many different forms.

'This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds.'
Not so summery: The trench coat gets an update and is perfect for British weather
Hat's off: Burberry unveils a new must-have for Spring, the bobble cap,
in a tribal-themed show
Finale: Gold confetti dropped on the catwalk at the Hyde Park venue