Versace H&M The Nineties sneak peek new collection

The Nineties are back: We take a sneak peek at Versace's colourful collection for H&M
By Lauren Paxman

Anna Dello Russo gave us a sneak peek of Versace's collection for H&M when she wore one of the studded leather dresses to Balmain's show at Paris Fashion Week.

But now you can browse through their 90-plus piece collection in a lot more detail ahead of its launch in 300 stores on November 17.

The dresses, jackets, trousers and skirts all whisk us straight back to the Nineties, when Versace was the height of fashion. And the colourful prints and beautifully cut frocks with edgy detailing are guaranteed to be even more popular this time around - particularly as they will cost just a fraction of the price.
Trademark bright colours: This blue dress, with Japanese influences, will go on sale in 300 H&M stores on November 17 (silk dress £79.99 and leggings £24.99)
From left: Orange dress £69.99 and yellow and pink silk dresses £129.99 each

Prices start at £19.99 for jewellery and rise to £199.99 for a man's studded leather jacket.

Donatella Versace warned us before the images were revealed that: 'The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.' And she wasn't wrong.

Dresses come in the Italian label's trademark sunset colours and bright green tropical prints, men can dress head-to-toe in zebra print, and corset-style detailing once again helps accentuate the bust.

Donatella added: 'The collection for H&M is the essence of Versace.
From left: Silk dress £79.99, metallic dress £149.99, top £39.99 skirt £69.99 and jacket £149.99

'For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts.

'I can't wait to see how H&M's wide audience will make these pieces their own.'

H&M have developed a reputation for setting up collaborations with some of the hottest designers of the moment - and some industry superstars.

Last November, Lanvin's brightly-coloured tulle dresses and perfectly tailored menswear had people queuing outside H&M stores up and down the country.
From left: Silk dress £79.99, bustier £69.99 and trousers £39.99, leather dress, £179.99

The high street chain has also collaborated with Stella McCartney, Viktor & Rolf, Jimmy Choo, Roberto Cavalli and Matthew Williamson.

The Swedish fashion outlet has just as high hopes for this collection.

H&M Creative Advisor Margareta van den Bosch said: 'Versace’s collection for H&M is a moment in fashion.

'It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise.
From left: Top £49.99 and leather trousers £179.99, shirt £29.99 and jeans £39.99,
jacket £79.99

'The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated.

'When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.’

And if you don't manage to get your hands on this season's hottest items, there is always Versace's pre-spring collection to look forward to. That launches online on January 19.
From left: Blazer £79.99, shirt £29.99 and trousers £39.99, top £24.99 and leather belt £39.99, men's studded leather jacket £199.99 and shorts £29.99

Showing off the collection: Donatella Versace in the studded dress
which will go on sale at H&M

Donatella Versace has yet again proven her business credentials by designing a Versace collection for H&M, immediately raising the profile of the family firm.

The 56-year-old took over as chief designer of the Italian fashion label when her brother, Gianni, was killed on the doorstep of his Florida home in 1997.

The company is one of the last truly family owned fashion houses.

Donatella is Vice President of the Versace group and owns 20 per cent of the entire stock market assets of Versace.

Her brother, Santo Versace, owns 30 percent and Donatella's daughter Allegra Versace inherited 50 per cent of the company stock after the death of her uncle, Gianni.

Allegra inherited $700 million on her eighteenth birthday and was also given Gianni's villa on Lake Como, and a large townhouse in Manhattan.

While the family firm's reputation is no longer what it was at its peak in the Nineties, Donatella and Co. will hope that this collaboration will boost their reputation... and their revenue.