Kelly Rowland, Fearne Cotton and Selma Blair get festive in jolly jumpers

Christmas knit wits: Fearne Cotton, Kelly Rowland and Selma Blair get festive in jolly jumpers (PLUS: Where to get yours on the High Street)
By Deborah Arthurs

They were once the preserve of dodgy uncles and children's television presenters. Now though, the Christmas jumper is out and proud - and coming to a High Street near you.

For years the festive knit has been lampooned, condemned as the comedy garment of choice for the seasonal celebrations - but laugh no more. Now, trendsetters from Fearne Cotton to Kelly Rowland are embracing festively patterned sweaters, decked out with dancing reindeer and woven with Nordic motifs.

All of the major high street stores have jumped on the Christmas jumper bandwagon, and the shelves are positively groaning under the weight of red nosed reindeers, perky penguins and flurries of snowflakes.

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Fearne Cotton gets into the Christmas spirit with colourful reindeer and snowflake motifs

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She's got the Xmas Factor: Kelly Rowland goes for frolicking baby deer for her festive cardi

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Selma Blair: Bringing the Scandinavian festive theme to Hollywood one snowflake at a time

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There may be no reindeer or snowflakes, but this is a classic cosy Christmas knit

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Reindeer Jumper, £50 by Topshop

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Reindeer Jumper, £28 by River Island

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Star Jumper, £46 by Topshop

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Red Fair Isle jumper, £315 by Jonathan Saunders at Net-a-Porter

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Festive corgi, £69.95, Joules at John Lewis

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Penguin jumper, £50, Topshop

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Reindeer Jumper, £38 by Topman

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Red christmas jumper, £50 at Topshop

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Macha grey marl, £99, Ted Baker

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Penguin jumper, £35 at Dorothy Perkins

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Striped cardigan, £37, Miss Selfridge

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Garlanded deer jumper, £16, Matalan

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Emma Cook merino sweater, £170, Net-a-Porter

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Hedgehogs and hearts, £35, River Island

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Merino wool with crystal, £320, Emma Cook, Net-a-Porter