George Asda unveils Pin dress range perfect pins

Do my legs look good in this? Asda unveils party dress range to perfect your pins
By Maysa Rawi

There is a new wave of figure-fixing fashion that promises to suck-in, control, push-up and shape your body.

But now George at Asda is addressing one of the nation's biggest problem area that has so far been ignored - legs.

The supermarket chain has unveiled a collection of four party dresses, each targetting a specific body type.
Best frock forward: George at Asda unveils the 'Pin-up' dress collection,
designed to flatter all leg types for the party season

The range, available in sizes 8-20, comes as 71% of women admit they are unhappy with their legs.

The most popular issues faced were wide hips, thighs, 'cankles', cellulite and stick thin boyish pins.

And with the party season coming up, 65% of women admitted they have no idea how to make the best of their bare legs.

Research was also conducted to find out which celebrities suffer less than perfect pins.

Topping the charts were Victoria Beckham with skinny legs, Jennifer Lopez with wide hips, Beyonce with large thighs and Cheryl Cole's 'cankles.'

The chain offers a solution for each body type.
Before and after: Each dress is designed to flatter a different body shape

If you have weightier ankles, George recommends covering up in a slim fitting maxi dress, or if you carry more weight around the thighs like Beyonce a dress which nips in at the waist and floats across the thighs is the perfect solution.

George at Asda’s designer Amanda Wilkinson said: 'Flattering cuts and an array of varying lengths will ensure every woman is confident and their legs are the star of the show this party season just like their celebrity leg counterparts – an area to be celebrated and not to be hidden.'

The women surveyed admitted that wearing a dress makes them feel instantly feminine but over half claim they shy away from wearing a frock regularly and prefer to cover up as they feel self-conscious when baring their less than perfect pins.
A Christmas collection with a difference: The range, retailing from £14,
is available in sizes 8-20

And legs are really important for men all over the nation too - with 66% of men admitting they are a 'leg man'.

Women look up to the Duchess of Cambridge for pin-spiration as 47% of women agreed that the her ability to bare her legs day in day out has ignited a feminine flame and steered them towards finding that perfect dress for their special occasions.

Both Middleton sisters' legs topped the poll of perfect celebrity pins with all American tanned girls, Cameron Diaz and Blake Lively scoring highly too.

George’s Christmas party pin-up range features a collection of dresses for all shapes and sizes including mini, maxi, midi, fitted, flared and flouncy styles to ensure every height and problem area is catered for.



Problem: A boyish figure, very narrow hips, bandy, skinny thighs and no visible leg muscle definition

Solution: A fitted dress that shows off the slim figure, but which falls to the knee, shortening the leg slightly and covering the thigh so the best part of the leg is on show.

Wearing a fitted red dress still shows off a great slim figure, but covers the narrow hips. A satin dress clings to a slim figure in all the right places.


Problem: This is a classic pear shape, much wider on the bottom than on the top with a small waist and a heavier bottom half

Solution: A dress that nips in and hugs the smallest part of the body to accentuate it whilst flaring out over the hip area.

A dress that cuts off above the knee breaks up the thigh area and shows off the best part of the leg whilst hiding the widest area


Problem: The thigh is much thicker and wider than the bottom half of the leg, often muscly and athletic and commonly referred to as Thunder Thighs!

Solution: A dress that nips in the waist and falls over the thigh area.

A dress with ruching will detract the eye from the problem area and force it to concentrate on the detailing of the dress as well as areas where the fabric is fitted such as the waist.


Problem: This shape carries weight around the ankles and calves, regular gym sessions don’t help this area and unfortunately genetics are to blame. Often found in shorter women

Solution: A maxi dress with very definite waist definition ensures that the figure is not drowned in material and flatters the smallest areas of the body whilst covering the bits you are self-conscious about. A cowl neck draws the eye up away from the bottom half of the body.