LA-fashion story Whitney Port new face Very

LA fashion story: Whitney Port is the new face of Very's Seventies-inspired collection
By Maysa Rawi

She's an LA style icon who made a name for herself on reality TV show The Hills.

But Whitney Port is about to storm this side of the pond.

The fashion designer is the new face of Brit label Very.
Port side: Whitney Port is the new face of Very's Love Label
Retro: The model shows off her long legs in the new autumn winter collection

Joining Fearne Cotton and Holly Willoughby, who design for the brand, Whitney models models the range of Autumn Winter 2012 clothes for the Love Label and Love Label Luxe.

The premium capsule collection, Love Label Luxe, ranges from £38 – £120 and Whitney models six of the pieces.

Whitney, 26, says: 'It would have to be the lace playsuit. It's just all so glam - I love everything.

'It reminds me a lot of the 70s, with a hippie twist.'
Think pink: The fashionista became a style icon after starring in The Hills and was the narrator and main star of The City

'Quality is of the utmost importance to me but sometimes you’re not in the mood to spend gazillion dollars.

'I loved the all the Love Label Luxe pieces because the prices are good and they don’t forfeit the quality.'

Whitney has been a busy girl. The star was in Napa valley recently promoting her new spring collection for her label Whitney Eve.

She told FabSugar that she was going to start recycling her old clothes after running out of room in her wardrobe.

'Actually, I'm going on a shopping strike,' she said.
Affordable: Love Label Prices range from £8 - £75 and Love Label Luxe ranges from £38 – £120

'I just moved into a new place and organized my closet, and I realized that I really shouldn't buy anything else — I literally have stuff with tags still attached — so I'm just going to revamp my existing pieces for Fall.

'I really gravitated towards the menswear looks that were on the runways; I love a pantsuit, and I'm going to try kitten heels, too.'

'And honestly, I kind of try to save on everything! Since I've started designing I've realized just how much it costs to make clothes, and I have become pretty frugal when buying new things.'